Press Release Writing

Despite their name, these days “press” releases are not only about the press anymore.

It’s about the media and the consumer.

The trick is learning the strategies that makes it possible to bypass the media and get straight to the consumer.

Often called Press Release Writing 2.0, it’s about writing for humans and the search engines–simultaneously. We teach you how to leverage social media outlets like Twitter, Facebook, Pinterest and Google+ to make press releases resonate.

WARNING: This session is very hands-on and interactive.

We’ve done this session for corporate clients–from Fortune 500 to small business–in Chicago, Minneapolis, Las Vegas, New York, Tampa and many others. Each time we customized it to the skill level of those who were attending.

In the Press Release Writing session, you’ll write a press release, distribute it (via our corporate partner, the global newswire PR NewsChannel) and in a LIVE, real time demonstration see how it all comes together.

We come to you–or you come to us… Contact us today!


What we do

The PR Institute offers hands-on public relations training at our offices, at your offices or at hotel/conference centers worldwide.